“Global design” is an approach that consists of designing all the different aspects of a project at the same time to ensure coherence and increase its impact. As a result, a company that practices global design will imagine its website, products, services, communication, brand identity, furniture, premises, and even the architecture of its buildings as components of the same ecosystem.
Besides its traditional applications, design is now working its way up to the top of organisations, where management teams rely on disruptive methods such as design thinking, design fiction, and design sprints to define new visions, strategies, and business models. With its inherent connection with collective intelligence and user experience, design has become an essential element in innovation.